Client – SPAAL | Dynamic
The company needed to understand some of the bottlenecks its customers faced between locating parts in the catalog, contacting the representative, and replenishing their inventory.
Quantitative research was carried out and I was able to identify some pain points and opportunities.
Quantitative research was carried out and I was able to identify some pain points and opportunities.
After the briefing, I analyzed the current portal.

Research plan

Research results






Persona

User Journey

Information Architecture

Wireframe - Desktop Version




Wireframe - Mobile version


